Marketing is a process of making consumers see your product, or remind your customers of the product's new product feature. The increase of social media alerts from family, friends, brands, and work is sometimes irritating to customers. Therefore, many prospective customers have disabled notifications for social media networks and emails. For the business to advertise in real-time, a text message is an ideal tool for small businesses. However, to realize success with this marketing, the company should focus on text messages as a primary way of marketing to reach existing customers. The management should also ensure the legality of the method and develop its structure to help monitor the success rate. Text messaging can be an effective marketing tool for small businesses with a restricted budget. Marketing through text messages will enhance the efficiency of the business e-commerce since customers have the opportunity to text in and buy.
Ways to use text messaging
There are several ways that small enterprises can use text message marketing as a tool to reach their target audience and improve sales. Here are some of the successful ways to engage clients:
Customer service support.
Research shows that 78% of customers would like to converse with businesses via text message. Small companies can enhance their customer service through text messaging by sending a thank you text to the customer who visited and bought from the shop. You could ask the clients of their views and answer their questions. The best way to capitalize on messaging is to lower response time and maintain the client's interest hence building a relationship with the customer. The personal touch with the client gives small businesses a marketing edge over big corporations. Small companies can also carry out poll research on a product using SMS to customers.
Use MMS for promotion.
The use of MMS in addition to text messages can heighten the interest of consumers. The use of videos, photos, coupons, and engaging content can generate a considerable increase in sales. Through MMS, the enterprise can carry out an effective promotional campaign on their product since consumers can see the product they are buying and its offers. Customers should get an option to react to the messages to establish in real-time the response rate on the good or service offered.
Text to win sweepstakes
Text to win sweepstakes is a successful way for marketing and to engage a target audience of customers. People love to win free things, and having it run through a text messaging competition makes it more fun. Buyer’s text a keyword and enter the SMS sweepstake. The customer gets his name in the subscriber list and sends a confirmation message through an automated process. This marketing method is preferable because it is easy to set up, enabling contestants to enter the promotion by a single text. It also allows the business to gather client information for future decision-making. The winner selection process is automated and stress-free to handle.
Automated Text campaigns
Several small businesses are transforming their business communication through automated text messages. They can stay in touch with customers without manually triggering the sending of well-thought-out messages. A venture can design a perfect welcome message, invite the customer to text back should they need more information, and share an MMS photo using an essential word confirmation. This method is also helpful during outside office hours. Customers can still get a reply to a message sent late at night or on the weekends when nobody is in the office. Since it is automatic, you also get the message and can respond appropriately even outside working hours. This marketing method allows you to monitor engagement and improve revenue within the stipulated period.
Text to answer polls
Since the business has chosen to focus on text messages as its marketing strategy, it is vital to use the platform for surveys. The text survey/polls is a possible way to market your product due to a consumer's engagement in studying how the product rate. You could also know what feature of the product to improve to achieve customer needs. Management can re-engineer the survey text questions to fit various sales facets and incorporate the information in product decision-making. The client will feel valued and part of the business where their opinions are taken into account by the management.
The importance of using SMS for small business marketing
SMS is taking known marketing strategies as part of effective marketing channels in the recent past. Messaging marketing offers several advantages to small business enterprises, as highlighted below.
It is a direct channel- SMS is effective because it is immediate, with a 97% chance of reading within 15 minutes of delivery. An SMS campaign has a 45% probability of generating a better return on investment.
Integration with other channels- A business can have several advertising channels, and all need to integrate to achieve desired results. Despite its capacity to be a stand-alone channel, it can support and enhance other advertisement media such as emails and social media. Small ventures can use SMS to remind their clients to read emails, and according to research, this follow-up SMS can increase the open email rate by 30%.
SMS helps you learn more about customers- Due to excellent feedback responses from clients, it is an effective tool for the survey. People are likely to respond quickly to a study via SMS with the response rate within five minutes of opening.
Text messages help increase customer engagement- By varying the content sent out as SMS, customers are impressed by new information or an update on future development. The text message is more personal, with some clients' names prompting engagement with the consumer.
Marketing requires a well-thought-out strategy for businesses to realize their return on investment. It can be a challenge for small businesses to establish the right marketing channel due to limited capital. SMS provides several ways to engage consumers and to front your product in the market. Integrating SMS with other forms of marketing will go a long way in realizing increased revenue. Investing in text messaging as a marketing tool will be an excellent idea for small firms with a limited consumer base.
Small businesses gain a lot from having a strong brand presence online. From online shopping to choosing products and services, one of the bestselling points for marketing is good brand design. Branding is a very strong point for all businesses and having a good design quality is essential for small businesses.
Digitalization and interconnectivity of devices are pushing the online presence of businesses to be the first point of marketing. Your brand image and website speaks directly to your target and potential customer base. From a single interaction, customers can decide if your product or service is good enough for them or not. Proper branding is also an important marketing tool that highlights your businesses strong selling point and what your business brings to market.
Benefits of Good Design Quality
Branding and marketing professionals understand that it takes a customer less than five seconds to form a decision about a product or service. One of the focus point that influence that decision for or against your business is with smart and quality design. The brand plays a major part in influencing the customer experience and continuous patronage of your brand.
A good design quality helps your business deliver your business message to your target customers. For small businesses that have little or no marketing budget, a good design quality can help to cut through the marketing chatter and deliver your desired result.
How Small Businesses Should Leverage Good Design Quality
The branding of your small business online can leverage good design qualities to achieve your revenue target. The visual representation and presentation of your brand to your customers have a lasting effect on their perception of your business. Here are some of the ways small businesses should leverage good design quality to represent their brand online
Your business page should be what sets the tone for your business with your customer. It should be able to provide simple information that your customer should be able to grasp about your business. First, you need to figure out what you want your customers to know about your business. A good design quality makes it very easy for customers to find such information and understand it simply.
Another important part of using a good design quality for your brand is making the call to action part very accessible. Identifying the most important call to action section of your page helps your customer commit to making purchases or signing up for services. Whatever your decision is for the call to action, it must be engaging to your audience.
Simplicity trumps complicated strategic designs that have an overflow of information about your business. Being explicit and concise with the information you wish to pass across establishes a tone and feel of the business you envision to grow.
2. Visual Appeals
Your audience is constantly bombarded with different data from different online pages. The main question is how does your own business page stand out from the crowd?
Having a strong visual appeal and representation does the trick of explaining what your brand is about in fewer words. You can use an image to communicate all complex messages in seconds. It does it concisely and leaves a memory of what you wish to communicate.
The internet is quickly evolving from its text centric roots to a visually appealing space due to the fast consumption of data. Pairing your top quality images with short videos can communicate thousands of lines of text in just seconds.
It is also very important that the quality of images and videos are the best. Using eye-catching visuals helps to set your business apart from the crowd. The images you use should have a direct relation to your brand and engage your audience.
Your visual appeals should also be unique to your business. Instead of using the generic pictures that every other business is using, simply patronizing a local photographer or graphic designer sets you apart. Creating a unique and innovative design is important as it shows that your brand is intentional and sets the tone of engagement.
Furthermore, the color combinations you use for your brand give you options to offer more visual appeals while branding your business. It is very important that you pick visually appealing color tones when designing your landing page.
When representing your brand online, it is important that you are consistent but not repetitive. You can come up with creative content relating to your business and highlight the qualities for better brand representation. The qualities are what you want to use to drive your brand logo and website online presence across all social media platforms.
Using shapes, form, texture, images and others while balancing it out in a harmonious way helps your business presence. A creative and modern design pulls people’s attention to your business.
Creative designs also help you build up your customer relationship. You can base your design on how to connect with your customers emotionally. Using illustration and short clips portraying what people go through helps your audience make the connection to your business. Having a creative design helps your business establish that connection and keeps the audience invested in your brand.
You can also leverage the simplicity of your design to make creative additions to your brand. Creativity and simplicity go hand-in-hand. A good design quality helps to compress a lot of information into the simplest form and presents it to the audience. Creatively giving your customers the bare minimum that they need while expressing all your brand qualities gets you over the line.
You get to enjoy several benefits when your design interface communicates and connects with your audience. The ability to create that emotional and visual connection is very important for retaining your target customers while engaging new ones.
When you use good designs, you get a less crowded screen, promotes your online presence and brand, and help you reach your revenue target without breaking the bank.
We know how difficult the task of running a small business can be. It is usually accompanied by limited raw materials, budget, and time to do a lot of things for the growth of your business.
The best way to make the most of these resources, is by introducing a great PR strategy. This is very important for the successful management and flow of your business.
A Public Relations strategy is an active guideline, that takes you on ways to adapt your business to new markets and opportunities. It isn't just about what your brand depicts on media but also involves communication within and out of your organization.
PR is very crucial for startups and small businesses, because it helps to increase credibility without putting in excess monetary value on marketing.
There are also affordable tools that can help your small businesses utilize and manage PR. Here are a few other benefits of PR strategies for your SMBs.
#1. Increases your budget. Every small business owner knows how important every dollar can help to ease stress in their businesses. You may not spend a lot of money trying to publicize your business, but more is spent In your time.
A PR strategy helps to gather trust for your business brand without having to drop too many dollars for advertising.
The more people you get to talk about your business, with journalism or recommendations, the more it keeps growing. This also increases an active flow of customers in the long run.
#2. Prevents problems for small businesses who depend on word publicity, an upset customer may decide to damage your reputation by spreading bad publicity.
One major role of PR, is to handle every information about your business that is being spread, ensuring that the information is correct. If it is not accurate, your PR strategy should have a way to rectify such misinformation.
Negative comments can tarnish the image of your brand, and that is something you will want to avoid.
#3. Increases brand visibility. Online media is a great way to increase your small business visibility. Articles, blogs, and news are continually visible on search engines across the world. In other words, the PR content you produce can add more value as it stays on.
Sharing all relevant news and stories across owned and shared stations can maintain the high ranking of your brand on search engines. This means more customers!
#4. Creates a good brand image. You can reach out to your audience and build awareness with the help of public relations. PR can increase and support your initiatives by advertising accurately without hindering your efforts to market your business.
It can deliver and provide your clients with real and sufficient value, whether by sharing inspiring or educational tags that can attract and win their hearts.
As hard as it seems, all it takes is discipline and the right strategy. It may sound hard, but all it takes is a good plan and hard work. In the process of making a PR campaign, try to understand the needs of your audience to enable you to provide value.
#5. Builds lasting connections. Public relations involves the building of trust, so, you need to create and build connections that will last and bring great tidings.
It might seem time-consuming, but It works. You just need to make a routine schedule that will help you keep up.
Allocate a time range to your daily or weekly routines and watch how fast you will get more customers and free publicity.
Conclusion, as a small business owner, PR strategy is not just a way to influence a story after it happens, you can also use it to write that story right from the beginning.
All you need is to understand what it takes and practice it for the successful run of your business.
Digital marketing has completely revolutionized both the digital world and the physical world. It simply means to advertise your company, business, online store, or website through digital means. These digital sources are multiple and manifold including email marketing, social media marketing, content marketing, search engine optimization (SEO), pay per click (PPC), and search engine marketing. All of these marketing strategies are highly promising and yield rewarding results.
Following are the 8 tips and tricks that can hike your small business into a brand in the upcoming time.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the backbone of digital marketing. You cannot successfully take start of your online presence without being aware of the SEO. If you want to grow and progress your small business then SEO can do the magic for you. It will not only bring relevant traffic and targeted customers but also make your online presence visible. SEO can convert your visitors into your customers. You can rank on 1st page of Google by implementing SEO techniques. Hence it can be said that you cannot grow your business digitally without SEO.
2. Content Marketing
Content marketing is bringing fortune to small businesses not only in present but will also give huge benefits in the future. In content marketing, customers’ interest is grabbed by relevant, genuine, high-quality content. Renowned organizations and brands vastly use content marketing as one of their marketing strategies. Small businesses and individual business setups are also utilizing content marketing. Content marketing yields a huge increase in sales, cost savings as well as loyal and regular customers. Your digital marketing strategies are incomplete without content marketing.
3. Social Media Marketing (SMM)
After content marketing, there comes social media marketing. Social media marketing or SMM comes under the umbrella of internet marketing. It defines the creation and promotion of quality content on different social media networks such as Facebook, Twitter, Instagram, Linkedin, Snapchat, YouTube, etc. In SMM, you achieve the targets of increased sales, loyal customers, and converting small business into a brand through various social media networks. It is made plausible through regularly publishing quality content on your social profiles, checking your conversion rates and revenues, evaluating results, and last but not least running different advertisements to remain active and connected with the audience. Social media management tools are also utilized for social media marketing. In a nutshell, all of the above-mentioned social networks, tools, and methods are collectively referred to as social media management which manages social media marketing. Your active social media presence is as important as your physical presence in your outlets.
4. Pay Per Click (PPC)
Pay-per-click (PPC) is also a form of digital marketing strategy in which search engine advertising is used to get clicks on your websites. These clicks are not attained organically but rather through ads. You pay for every click on your add which brings traffic to your website. If you well manage your PPC campaign then you can get huge revenues from it and the PPC fee will be worth such big revenues. For instance, your PPC fee is 5$ a click but you are getting 100$ sales from it then it is worth paying. PPC is advantageous for brands, small businesses, one-person shops, searchers, advertisers, and also search engines.
5. Search Engine Marketing (SEM)
Search engine marketing is a significant form of marketing strategy if small businesses are diving into a highly competitive marketplace and need to make their place. In search engine marketing, you buy paid advertisements to advertise and promote your business. These paid advertisements are shown on different search engine pages. Its key strength lies in the fact that it targets relevant customers who remain ready to buy the product as soon they see the advertisement of their required product.
6. Email Marketing
Email marketing is a substantial method of connecting with customers and clients personally. Personalized contact develops affiliation with customers and brings them back. Small businesses cannot invest big in Facebook and Google paid promotions rather they can save the huge costs by investing their time in email marketing.
7. Video Marketing
Video marketing is a great source of marketing for small businesses as it engages visitors and customers on the website. Brands invest hugely in video marketing and consequently get profitable revenues. Smaller businesses often ignore the benefits of video marketing and thus take a long time to make their marketplace. Small businesses don’t need to high invest in professional software rather they can create quality, creative and relevant content in the comfort of their home. A few minutes of video with engaging content can change the fortune of your small business.
8. Remember your marketing objectives
Before taking the start of digital marketing strategies for your small business, determine your marketing objectives. The primary goals of companies with small business setups must be clear and simple in the beginning. Currently, enormous amount of small business owners think that digital marketing strategies helped them in reaching their target sales and customers.
In short, small businesses need an extensive digital marketing strategy to grow, promote and progress their business into a leading brand. Their marketing strategy largely assisted them in increasing their conversion rate, hike their web traffic, increased revenues and customer engagement.
Businesses large and small are constantly looking for ways to stand out. In an increasingly competitive digital market, that can be a particularly difficult task. One proven method is creating and maintaining a content strategy, a process by which a company builds its digital footprint. A pillar to any content strategy is a business blog—a place for the various content to live.
However, a strong content strategy is much more than simply posting on a business blog. It is a planned, measured, coordinated approach to growing your brand and your company. Aside from the obvious benefit of making a company more reputable, a content strategy complete with a business blog can be just the tool for accessing new customers and growing your brand. Here are some of the key benefits.
1. Increase SEO
You have probably heard of SEO, or search engine optimization. The term gets thrown around as if it is something only experts or large brands can utilize. The reality is that companies of all sizes can use it to their advantage.
A strong content strategy will include relevant keywords that are frequently searched for, and the more valuable the content the higher it will rank in Google searches. SEO is not a short-term strategy, but rather a long-term initiative that will put your content in front of more customers.
2. Become a subject matter expert
Have something to say on a topic? A strong content strategy will enable you to stake a claim as the foremost subject matter expert in your industry. When people are curious where to turn to get answers, your brand will be seen as a reputable source. Your business blog will function as a primary resource for your industry.
3. Develop a brand voice
Brands take on a personality of their own—if their marketing is effective. With a business blog, you have the opportunity to harness and control your brand’s voice. What is your company’s story? How do you want customers to see you? A trusted expert? A fun, exciting escape? Once you know the voice of your brand, use a business blog to explore it and develop it for long-term brand consistency.
The basis of marketing is about associating with your audience at the right place and time. Today, the internet is one of the most accessible resources available across the world, which means you are going to meet vastly greater numbers online.
This brings us to digital marketing. Digital marketing is any form of online marketing, encompassing all marketing tools or strategies that can be used on the internet. There are several channels in which a business or individual can use digital marketing to reach new and existing audience. A few different types of digital marketing available to businesses include, search engine optimization, social media marketing, pay per click (PPC), email marketing and sponsored content.
As digital marketing has become commonplace, many individuals expect companies to be using some form of social media or online means of contact. Although some companies may see this as an issue, it is also a great opportunity. As there are a vast array of options available to market digitally online, companies can experiment with a variety of different tactics using online resources. Furthermore, as this marketing is digital and online, there are many different analytical tools or software that can be used in combination with your digital marketing, which enables companies to keep accurate return on investment figures to be able to determine which marketing tools are more effective.
In combination with being able to track and determine effective marketing through digital marketing, there are also new tools available to businesses known as merchant services. This term is a broad term to cover different financial services that can be used online. The term is most used in the form of payment processing, which is when merchant service providers allow a business to process and accept a transaction securely online. These payments are made using a customer’s debit or credit card. A merchant service provider operates as an intermediary between the bank, customer and business receiving the funds.
There are several benefits for a business to use merchant service providers. One of the major benefits being that it allows payments to be accepted internationally, meaning your business can operate globally. Other reasons may include that card processing fees are usually cheaper than those of processing cheques and cash flow can be more accurately projected as funds will clear to the business bank account on a set day. Merchant services have become almost a necessity for many businesses that sell products as there is an increasing number of customers using card or electronic payment rather than cash.
While during the current pandemic, everybody is very aware of their surroundings. And if you are operating a small business during these times of stay home orders, state lock downs and business closures, you know these are very challenging times to say the least.
Now there are several ways you can make sure your business survives the pandemic. All business should take action now to create lasting, positive effects once a sense of "Normalcy" resumes.
Use Facebook, Twitter, Instagram, and all other social media channels to let the world know, that you are open for business. Offer discounts to incentivize people to buy now. A lot of people are hurting financially, and would definitely appreciate an affordable discount on goods and services. If you do not sell online, you should still promote offers online. Use creative design messaging to look like coupons or vouchers. You also want to implement location hashtags, before you upload designs to social media.
Take this time to also update your business profile, and your header images. Make sure you post daily, so you can stay TOP-of -Mind in awareness to your customers. Consider a cadence of posting which entertains, and educates your target reader. Americans are on mobile devices more than ever now, take advantage of that captive audience.
One last thing I would like to add, Now is the perfect time to establish your own You Tube channel. Practice doing short videos in front of your computer, then teach yourself how to edit the videos. Youtube would be a great way for you to establish yourself, as an expert in your field.
That's all for now, stay say safe from this Covid-19 virus, WE WILL GET THROUGH THIS!!
Of course you already know, Facebook has well over a billion monthly active users. It is the largest and most powerful social media platform in the world. Now taking advantage of this, can be a difficult challenge. For 2020, It is very important to take advantage of this platform, it is the best investment for building your brand, and bringing more customers to your business.
There are a lot of ways to target your ads on Facebook. As an initial strategy, targeting audiences using categories like age, gender or interests can yield great results. To get the most out of your campaigns, it is best to build custom audiences based on which types of users produce the most profit for your company. To speed up the custom audience targeting, you can upload a list of your leads or customer email addresses. Now there are several advantages to this sort of database marketing. You can effectively use the database to turn facebook into a retargeting platform. This is a smart way to reinforce your overall marketing strategy.
You can also create a "lookalike" audience that targets users with similar profile characteristics to the ones in your database. When you create "lookalike" audience, you choose a source audience( which is a custom audience created with information pulled from your web pixel, fans of your page, or even an app). Then the ad is delivered to an audience of people who are similar to them.
Now "Video Ads" are another strategy, and these can run in News feeds and Stories, and can also appear as in-stream ads in longer FB videos. Video ads show your product or service in action, and allows you to make more of an emotional connection with people you are targeting.
Lastly, I want to tell you about "Dynamic Ads", these ads allow you to promote targeted services or products. These ads will be relevant to the audience most likely interested in them. For example, if someone has visited a product page, or placed a product in their their shopping cart on their website, but then abandoned the purchase, "Dynamic Ads" will place that exact product in their News Feed. This reminds customer to complete purchase, and can be a very effective Facebook strategy. There is a lot of Facebook content online, during these tough times it would be good to study the Facebook Advertising platform, and see how you can use it as a competitive advantage for your business. CHEERS!!!!!!
So, how many people really paid attention to accounting in college. What do you do? When you are a small business, and can't afford an accountant. There are several iterations of accounting software out there. However, it is a good idea to find software, that serves more than one purpose. It can be difficult to know where to start, figuring out which solutions offer the features you need. You also have to decide whether the software is geared toward startups, or better for an enterprise solution.
How do you identify which solution is best for your business. Here are a few things to keep in mind.
1. Identify your needs
2. Be honest about your budget.
3. Research for features that meet your needs.
4. Pick a solution that will help scale your company.
Be realistic about the solution that's best for your business. Cause you definitely don't want to have to switch software in 6 months, so it is very important to find which accounting software is best for your business. And one thing to remember, is if you are running a subscription based business model, make sure you find a software solution that can send out recurring invoices.
You know you need to focus on bagging the right customers for your business, you just are not quite sure if you are doing it right. You probably do not even know if the current marketing you are doing is helping your business at all. Here are some of the current things you should be focusing on.
1. Reach a targeted audience with solid messaging.
2. Set yourself apart from your competitors.
3. Set and maintain a marketing budget.
4. Develop a cohesive Marketing Strategy model.
5. Track your performance and ROI.
As a small business owner, you must be able to reach potential customers that are in proximity to your location. A lot of businesses are trying to be like Fortune 500 companies, when they need to just focus on a Hyper-local level in their neighborhood. Customers today want the same things customers wanted a generation ago. They are looking for products and services to solve their problems and personalized service. These are the things small businesses excel at and that set them apart from bigger competitors.
If you are a small business owner, ask around your community if you can leave marketing collateral with your branding on it. Offer to do the same for them in return. I personally am always looking at local community message boards, and rack cards, with with branding from local businesses in the area.