One of the most powerful and profitable ways to grow your company, is through Instagram. Instagram, when used correctly, can help you connect with new customers, while staying connected with existing ones, and making sales from the app – all of this makes Instagram the perfect place for small businesses to market their business. So, if you can create a strategy that can allow you tap into your Instagram audience, you will see growth in your business sales. Note that striking this balance can be challenging, especially if you are starting in Instagram marketing. This is why we have come up with a guide for building winning Instagram strategies, especially for small business.
1. Get Set Up the Right Way
If you are a business that already have a social media presence, with a strong following, then its only right that you connect your company’s social accounts. You can connect your followers from other social platforms like Facebook, Twitter and others to your new Instagram account. You don’t have to worry about how you can connect these accounts, as Instagram allows you to connect your other profiles automatically. Also, don’t forget to write a bio for your profile and add your websites, as this explains what your company is all about without confusing your new audience.
2. Start Using Instagram Stories
You might not know how effective Instagram stories can be, until you use it. Instagram Stories lets you upload multiple pictures and videos into a story that will automatically disappear after 24 hours just like Snapchat stories. There’s a lot of potentials you shouldn’t pass up, and Instagram stories are one of them. So, start experimenting and get creative to see what you can come up with.
3. Use Hashtags Wisely
Hashtags allow users to find the content they are looking for, on the platform easily. This is why using hashtags can help you connect with the right audience looking for what you offer. For example, if you are into car selling and your business is within New York area, you can try hashtags like #CarsNYC and #BuycarNYC.
4. Build and Establish a Community
Another way to grow your business is to connect with your customers, let them know you care. Repost their feed back, and photos that feature your products. This will motivate some of them to do the same, believing that you will repost and mention their username. This will help you build an online community that is not only about you and your business, but your customers also.
5. Offer Exclusive Promos
Freebies, discounts, and other offers are one of the best ways to attract potential customers’ interests. A big way to capture an even broader market when you have a new line of products to introduce or want to increase your sale is to have a limited-time promo through your Instagram.