Due to the changing landscape that every business faces, and staying on top of consumer demands, it is a must that businesses keep an updated content blog on their company website. While having a website is very important for having an effective online marketing strategy, it's your company blog that will help help build out your online presence, and keep you competitive in Google search.
Blogging is a very effective, and inexpensive way to drive targeted traffic to your site. It also is a great way to augment inbound marketing efforts, and attract more perspective customers.
According to research, over 85% of companies that keep an active blog, as part of their marketing efforts, have seen in increase in customer engagement on their website. Combine that with a strong social media platform, and it would be over for your competitors.
Here are the exact benefits of blogging for your small business.
1. Huge boost in search engine optimization.
2. It builds engagement with existing, and new customers.
3. Establishes your business as an industry leader.
4. Provides a way for web visitors to engage with your brand.
5. Most importantly it creates opportunities for sharing.
If you are worried about how to start a blog, or unsure about what topics to write about, keyword your specific industry in Google, and then keyword blogging. See what comes up in search, this will give you lots of ideas on what to write about. Its also not a huge allocation to outsource your blog to a professional blog writer.