Customer testimonials are very important in establishing trust, and integrity for your business. It adds content to your site, and helps your business look more valuable to potential customers. Testimonials not only help you market your services, they're an opportunity to connect with your audience on an emotional level. There are neurological studies which all confirm that people rely on emotions-not logic- to make decisions.
At the heart of your testimonials are stories, characters who had a problem or unfulfilled desire, and and found the solution in your business. Stories are scientifically proven to tap into our brains in a unique way.
Customer testimonials are an essential part of building your online business. They help greatly with the conversion rate of visitors to your business website. A lot people don't realize how hard it can be to persuade someone to open their wallet, testimonials are the most important thing that helps potential customers mitigate as much risk as possible. They make people feel more comfortable making a purchase if they know people have made the same purchase for similar reasons.
One good way to get those testimonials and positive reviews started, is to offer customers, and potential buyers a discount to write something about their buying experience with your business. It can be tempting to have people write fake reviews about your business, however most times this will backfire. Shoppers are getting better and better at discerning businesses with fake reviews, so please do not go down that road. Good luck with that Holiday traffic this year. Make sure to keep your business Top-of -Mind in your customers heads.