Of course you already know, Facebook has well over a billion monthly active users. It is the largest and most powerful social media platform in the world. Now taking advantage of this, can be a difficult challenge. For 2020, It is very important to take advantage of this platform, it is the best investment for building your brand, and bringing more customers to your business.
There are a lot of ways to target your ads on Facebook. As an initial strategy, targeting audiences using categories like age, gender or interests can yield great results. To get the most out of your campaigns, it is best to build custom audiences based on which types of users produce the most profit for your company. To speed up the custom audience targeting, you can upload a list of your leads or customer email addresses. Now there are several advantages to this sort of database marketing. You can effectively use the database to turn facebook into a retargeting platform. This is a smart way to reinforce your overall marketing strategy.
You can also create a "lookalike" audience that targets users with similar profile characteristics to the ones in your database. When you create "lookalike" audience, you choose a source audience( which is a custom audience created with information pulled from your web pixel, fans of your page, or even an app). Then the ad is delivered to an audience of people who are similar to them.
Now "Video Ads" are another strategy, and these can run in News feeds and Stories, and can also appear as in-stream ads in longer FB videos. Video ads show your product or service in action, and allows you to make more of an emotional connection with people you are targeting.
Lastly, I want to tell you about "Dynamic Ads", these ads allow you to promote targeted services or products. These ads will be relevant to the audience most likely interested in them. For example, if someone has visited a product page, or placed a product in their their shopping cart on their website, but then abandoned the purchase, "Dynamic Ads" will place that exact product in their News Feed. This reminds customer to complete purchase, and can be a very effective Facebook strategy. There is a lot of Facebook content online, during these tough times it would be good to study the Facebook Advertising platform, and see how you can use it as a competitive advantage for your business. CHEERS!!!!!!