You know you need to focus on bagging the right customers for your business, you just are not quite sure if you are doing it right. You probably do not even know if the current marketing you are doing is helping your business at all. Here are some of the current things you should be focusing on.
1. Reach a targeted audience with solid messaging.
2. Set yourself apart from your competitors.
3. Set and maintain a marketing budget.
4. Develop a cohesive Marketing Strategy model.
5. Track your performance and ROI.
As a small business owner, you must be able to reach potential customers that are in proximity to your location. A lot of businesses are trying to be like Fortune 500 companies, when they need to just focus on a Hyper-local level in their neighborhood. Customers today want the same things customers wanted a generation ago. They are looking for products and services to solve their problems and personalized service. These are the things small businesses excel at and that set them apart from bigger competitors.
If you are a small business owner, ask around your community if you can leave marketing collateral with your branding on it. Offer to do the same for them in return. I personally am always looking at local community message boards, and rack cards, with with branding from local businesses in the area.