At this point, Instagram Marketing is probably the the most effective platform for reaching your target segment. It has become the Go-To platform for marketing, and advertising of several retail brands of all shapes, and sizes.
By focusing on content, and user engagement, you can easily build a local community of fans.
Instagram allows you to form a deeper connection with customers, which in turn engenders a longer business relationship. With the Instagram Monitoring tools, you can easily track your engagement with customers, and be able to set improvement metrics to better the experience.
So initially, you want to Influence your potential customers. The majority of Instagram users are Millennials, they are the juggernaut user demographic, and if you are marketing to women, Instagram is a 68% female platform.
The good thing about Instagram Ads, is that it gives the business owner a well rounded creative funnel to draw in potential target customers. They also fully integrate with Facebook Ads.
There are over 700 million monthly active Instagram users, and there have been over 40 Billion photos posted on the platform to date.
Does this sound like a good reason to be on Instagram? Your competitors are already taking advantage. What are you waiting for?