The world has witnessed a great change in the previous two decades due to the fourth industrial revolution, also known as the digital revolution. It has rendered many traditional customs obsolete, while some new trends and customs appeared on the world scene. It has affected every sphere of human life, and business is no exception in this regard. Business owners have adapted to the new normal of life and are using digital marketing to promote their products and services. Digital marketing enables business owners to reach out to a large number of customers as more and more people are using internet-based technologies. Instagram is one of the leading social media sites used for digital marketing.
What is Digital Marketing
Digital marketing is internet-based marketing that uses modern digital technologies to promote brands’ products and services and engage with millions of potential customers online. Its aim is similar to traditional marketing, that is, to connect and influence the customers. The tools used in Digital marketing are different from traditional marketing as it uses modern digital technologies and computers or mobile phones for the promotion of products and services.
Assets in Digital Marketing
Well, anything that helps you promote your products and services online is your asset in digital marketing. It can be:
All the mentioned aspects of digital marketing are deemed as assets as they all help promote brands’ products and services.
Strategies of Digital Marketing
There are different kinds of strategies used in Digital Marketing which are briefly introduced here:
What is Instagram Marketing
Instagram marketing is a part of internet-based digital marketing that uses Instagram to promote brands' products and services and help recruit new employees. Digital marketing is internet-based marketing that uses modern digital technologies to promote brands’ products and services and engage with millions of potential customers. Instagram is one of the leading social media sites that provides an easy and effective way for business owners to promote their services and products, engage with a large number of potential customers and create brand awareness.
How to Use Instagram for Marketing
Instagram can be used in various ways for the promotion of brands’ products and services. The attraction of Instagram for business marketing lies in its attractive filters and many beneficial features. Instagram offers colorful and attractive filters, which help in the proper advertisement of products to attract customers. Similarly, it has many features such as Instagram story, newsfeed, paid ads, and various others, which can aid in the promotion of companies’ offerings. Following are some of the ways you can do marketing via Instagram and they are introduced briefly:
Starting your Instagram Marketing Journey: A complete Strategy
The following steps are important in your journey of Instagram marketing:
Biz1 Media, is an Integrated Marketing Management firm based in Seattle, Washington. The core drivers of our business model, is to be passionate about the value we bring to our clients, and transcend customer expectation.
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