LinkedIn has to be the best platform for establishing a B2B client base. This platform is a great way to target your ideal customer. I normally focus my efforts on Facebook and Instagram, now that I am becoming more familiar with the B2B marketing landscape, I have found that LinkedIn is a better way to go. Even the Freemium version is great, because you can attract followers and build brand awareness by posting content on your free profile.
Success for any business really depends on their customer base, and potential supplier base. LinkedIn offers connection to both. Any business can raise and develop its brand awareness, while also taking advantage of advanced search. Also, very professional talent throughout the world uses LinkedIn, and the platform makes it incredibly simple to connect with potential employers.
As with any social media network, it can be used to deliver traffic to your website and any landing pages you have created. A professional LinkedIn company page is an outlet that can help engage shareable content that your audience finds relevant and beneficial. It is superb at educating potential clients and building a repository of businesses to keep a dialogue with.
After the first of year, I will be upgrading to their premium service. It is a must because cold calling potential clients is getting harder and harder every year. It is not that I am giving up calling people over the phone, however it is important to always look for other ways to find potential clients.