Every small, or multi-location company should increase local visibility in their community, by using Local SEO marketing strategies. 90% of purchases take place in physical stores, and 80% of US disposable income is spent within 20 miles of your business. When people find you through a search on Google Maps, they are 4X more likely to convert into paying customers, than any other source of website traffic.
Local SEO will grow your business by helping you:
- Stand out from local competitors
- Increase mobile device visibility
- Deliver a hyper-personalized online experience
- Increase Brand awareness
What separates a local campaign, from a national SEO campaign, is a focus on optimizing for local keywords. This strategy is especially important for businesses that cater to a local community. The key areas of local SEO are, content optimization, technical SEO, and business citations.
Currently, business owners are focused on the day to day activities of their business. Counting inventory, answering phone calls, dealing with employees, and negotiating deals, there is no way that they have time to deal with the local optimization of there website. It is a must, that you hire a professional SEO marketer to handle this critical marketing strategy.