Who does not have Facebook today? Look around and look for that "weirdo" who still does not use this social network (it will be difficult to find it).
With this huge volume of users, there is also a huge volume of potential customers. Many businesses are already taking advantage of the platform to grow, get an intimate relationship with their followers and sell.
And you, are you doing it?
If not, you have come to the right place. With this Facebook guide for small businesses you will learn everything you need to take your first step as a company in this social network.
Facebook for small businesses: it all starts with a fan page
Using Facebook for small businesses, means having an already defined content strategy. The first step for a business is to set up a Fan Page (fan page) because this is the type of page that Facebook recommends for business.
On the other hand, you will have your profile for the private management of your contacts, but for all that is your business the correct step is to set up a Fan page . Doing it is very easy: you can directly visit Facebook Pages and there you can register a page.
You will have to design two images:
Main image: is the image that will appear when someone searches for the page and the one that will represent your business on Facebook. A size of 180 × 180 px is ideal for this image.
Cover image: is the image that will appear on the top of your Fan Page. It is perfect for doing promotions, redirecting traffic or getting attention on a specific topic.
A landing page as a gateway for the first interaction
When people arrive at a wall where there are many comments, many contents, they find themselves a little lost and do not really know what they have to do.
Instead of making it reach the wall directly the new views (people who are not yet your fan) you can also create a Landing page and mark it as the default page.
In this case, visits from people who are not your fans will end in your Landing page, a page specifically designed for the user to become a fan before starting a relationship with your online presence on Facebook. The idea is to improve the first contact that future fans can have with your business.
To set up your landing page you can use an application called Static HTML tab that allows you to develop a professional presence on Facebook. Through this totally free application you can define two views: a first view for people who are not Fan and another for people who are already Fan. So your Fans can go directly to your wall without having to see your Landing page again.
In the None Fan view I recommend you to put an image with a maximum size of 520 pixels (a size of 520 x 520 is a fairly common size and usually works quite well). In this image, explain how you can help people and encourage the fact that they become fans of your page.
And with this same application, in the Fans view, present a gift, an exclusive discount or download a small free document as a way to encourage people to become a fan.
This is how the Marketing strategy with Facebook for small businesses starts to take shape.
Basically, the first thing you have to do is report new posts that you have posted on your blog . Do it manually, creating your own updates a couple of times a week, depending on how you have defined your editorial calendar on the blog.
You can also ask questions (there is a feature called Questions ) that is very good to get feedback from your fans.
You can also share photos, videos and this is very interesting for all physical businesses such as restaurants, stores, but also for B2B (business to business). It occurs to me, for example, that presenting the digital machines of a printing press can have a lot of value, be it in photos or in video.
Many businesses do not sufficiently use these resources that are frankly good and allow to give a vision of what is behind, of what companies sell and that is very positive.
You can share links and I recommend not only sharing your own links but also, if an article has appeared on a blog that you thought worthy of mention for the people who follow you ... do it, share more than just your resources!
Try not to be too formal, so as not to scare away your fans. Be human, talk about personal and fun things. In short, do not be a pain in the ass.
The ones you want. Normally you realize that the more active you are on Facebook, the greater benefit you usually get to this network.
Nor is it about becoming a spammer: it all depends on your ability to provide value (I usually do it at most twice a day).
Very often, when I review projects on Facebook for small businesses, the topic of content is the one that sins the most. They have a hard time letting go and not writing as in a sales brochure.
It's just about maintaining a lifelong professional relationship. Chat with your client when you have a coffee, or eat with one of your clients. Over time, that client has become a friend,and with friends you don't always talk about work, right?
Nevertheless, See how easy it is? We continue to develop your future strategy on Facebook with this special Facebook guide for small businesses.