While most companies say they have a value proposition for their business, most do not implement it in their business model. Ok, lets look at the definition of value proposition. An innovation, service, or feature, intended to make a company, or product attractive to customers. It is a critical ingredient for businesses to stand out in the marketplace. In order to sustain in the long run, and survive against competitors, a business has to differentiate their product or service, as much as possible. Our service based business, competes in a very competitive field, so to stand out in the crowd, we make ourselves available to
clients on the weekends. A lot of business owners are too busy during the week, to communicate with their marketing people, so it is important that we make time to meet with clients on the weekends.
So for anyone working the 9-5 grind, might think that starting their own business, they can fire their boss, WRONG! When you go in to business for your self, you will have a whole new set off bosses. YOUR CUSTOMERS! And to be successful at this, you have to start with the value you bring to customers.
Your VALUE PROPOSITION.
Due to the changing landscape that every business faces, and staying on top of consumer demands, it is a must that businesses keep an updated content blog on their company website. While having a website is very important for having an effective online marketing strategy, it's your company blog that will help help build out your online presence, and keep you competitive in Google search.
Blogging is a very effective, and inexpensive way to drive targeted traffic to your site. It also is a great way to augment inbound marketing efforts, and attract more perspective customers.
According to research, over 85% of companies that keep an active blog, as part of their marketing efforts, have seen in increase in customer engagement on their website. Combine that with a strong social media platform, and it would be over for your competitors.
Here are the exact benefits of blogging for your small business.
1. Huge boost in search engine optimization.
2. It builds engagement with existing, and new customers.
3. Establishes your business as an industry leader.
4. Provides a way for web visitors to engage with your brand.
5. Most importantly it creates opportunities for sharing.
If you are worried about how to start a blog, or unsure about what topics to write about, keyword your specific industry in Google, and then keyword blogging. See what comes up in search, this will give you lots of ideas on what to write about. Its also not a huge allocation to outsource your blog to a professional blog writer.
At this point, Instagram Marketing is probably the the most effective platform for reaching your target segment. It has become the Go-To platform for marketing, and advertising of several retail brands of all shapes, and sizes.
By focusing on content, and user engagement, you can easily build a local community of fans.
Instagram allows you to form a deeper connection with customers, which in turn engenders a longer business relationship. With the Instagram Monitoring tools, you can easily track your engagement with customers, and be able to set improvement metrics to better the experience.
So initially, you want to Influence your potential customers. The majority of Instagram users are Millennials, they are the juggernaut user demographic, and if you are marketing to women, Instagram is a 68% female platform.
The good thing about Instagram Ads, is that it gives the business owner a well rounded creative funnel to draw in potential target customers. They also fully integrate with Facebook Ads.
There are over 700 million monthly active Instagram users, and there have been over 40 Billion photos posted on the platform to date.
Does this sound like a good reason to be on Instagram? Your competitors are already taking advantage. What are you waiting for?
There are a lot of marketing ideas, that you can implement today, that will not break your marketing budget. The first is coming up with an elevator pitch, which is the summation of what your company does, in a couple of sentences.
It is important that you can articulate what your business does, and what value you offer your target market at the drop of a hat.
You can also request an online review, or positive testimonial from a customer you have done business with. It does not matter what industry you are in, online reviews matter. 90% of consumers have admitted that they check online reviews about a business, before making a purchase. So its highly likely that some of your customers have scoped you out before visiting your storefront location. Also, incentivize your customers by entering them into a prize drawing for leaving a positive review.
The most important strategy is to ask customers for referrals, referral marketing is the most cost-effective marketing tactic that you can employ. This cost you zero dollars, and only takes a few minutes of your time. This is why it is so important to offer the best value, you possibly can to your customers. Building your business on name recognition, and value, will considerably decrease your overall marketing costs in the future.
Another great tool is using Linked In, this is a great platform for enhancing your online image. Also upload pictures of your staff, and products that you want to display to customers.
It also wouldn't hurt to write a handwritten note to your most valued customers, and people that are spending a lot of money with your business. As a small business, every dollar counts, so it is a must that you find economical ways to promote your business.
One last thing, would be to join every networking group in your city, and learn how to speak in front of others, this will be a beneficial asset for you, and your business in the future.
Sms marketing has been voted the preferred method of contact, for customers that want to stay engaged with their favorite businesses. It is very easy to see that text marketing is a key platform, for businesses of all sizes. It provides a one to one way of direct communication to customers that want to hear from you.
Some of the direct benefits of Sms, is that your message only takes a few seconds to reach customers. You also save money by not having to worry about extra design fees, or signing any long term contract. There are also analytics, that help track response rates, so you have the ability to tweak your campaign for optimal results.
The biggest benefit of text marketing, is that it helps build repeat business, and customer retention. Sending out consistent sms messages to your customers, about daily deals, and specials, will allow your business to be Top of Mind to all your customers.
It only takes minutes to set up the platform, and you get started with your first campaign. Customers that text your keyword, will automatically become subscribers, or you can transfer your own email database to your campaign list.
Initially you must figure out what message will work best for your audience. It is important to test different campaigns, to see which message sticks.
Sms, is the best way to reach your target market, for a reasonable investment.
Every small, or multi-location company should increase local visibility in their community, by using Local SEO marketing strategies. 90% of purchases take place in physical stores, and 80% of US disposable income is spent within 20 miles of your business. When people find you through a search on Google Maps, they are 4X more likely to convert into paying customers, than any other source of website traffic.
Local SEO will grow your business by helping you:
- Stand out from local competitors
- Increase mobile device visibility
- Deliver a hyper-personalized online experience
- Increase Brand awareness
What separates a local campaign, from a national SEO campaign, is a focus on optimizing for local keywords. This strategy is especially important for businesses that cater to a local community. The key areas of local SEO are, content optimization, technical SEO, and business citations.
Currently, business owners are focused on the day to day activities of their business. Counting inventory, answering phone calls, dealing with employees, and negotiating deals, there is no way that they have time to deal with the local optimization of there website. It is a must, that you hire a professional SEO marketer to handle this critical marketing strategy.
So you are busy with the Day- to-Day operations of your thriving business, it may seem impossible, and downright overwhelming to keep up with your social media demands. You might be undecided about outsourcing your social media needs, however these factors will help you make that decision.
If you are serious about taking your business to the next level, it is imperative that you establish, a up to date professional social media strategy. In the long run, you will be glad you invested in this most important digital asset. Do a keyword search, on social media for businesses, and see how it relates to your industry.
One last thing I would like to add, is being consistent with your social media platforms. You must give frequent updates about your business, and offer ways to get customers inside your doors. If a professional, or customer asks about products, or services, try to get them to check out your Facebook business page. Once you have a strong social media presence, you will be able to cut back on those marketing dollars.
One of the most powerful and profitable ways to grow your company, is through Instagram. Instagram, when used correctly, can help you connect with new customers, while staying connected with existing ones, and making sales from the app – all of this makes Instagram the perfect place for small businesses to market their business. So, if you can create a strategy that can allow you tap into your Instagram audience, you will see growth in your business sales. Note that striking this balance can be challenging, especially if you are starting in Instagram marketing. This is why we have come up with a guide for building winning Instagram strategies, especially for small business.
1. Get Set Up the Right Way
If you are a business that already have a social media presence, with a strong following, then its only right that you connect your company’s social accounts. You can connect your followers from other social platforms like Facebook, Twitter and others to your new Instagram account. You don’t have to worry about how you can connect these accounts, as Instagram allows you to connect your other profiles automatically. Also, don’t forget to write a bio for your profile and add your websites, as this explains what your company is all about without confusing your new audience.
2. Start Using Instagram Stories
You might not know how effective Instagram stories can be, until you use it. Instagram Stories lets you upload multiple pictures and videos into a story that will automatically disappear after 24 hours just like Snapchat stories. There’s a lot of potentials you shouldn’t pass up, and Instagram stories are one of them. So, start experimenting and get creative to see what you can come up with.
3. Use Hashtags Wisely
Hashtags allow users to find the content they are looking for, on the platform easily. This is why using hashtags can help you connect with the right audience looking for what you offer. For example, if you are into car selling and your business is within New York area, you can try hashtags like #CarsNYC and #BuycarNYC.
4. Build and Establish a Community
Another way to grow your business is to connect with your customers, let them know you care. Repost their feed back, and photos that feature your products. This will motivate some of them to do the same, believing that you will repost and mention their username. This will help you build an online community that is not only about you and your business, but your customers also.
5. Offer Exclusive Promos
Freebies, discounts, and other offers are one of the best ways to attract potential customers’ interests. A big way to capture an even broader market when you have a new line of products to introduce or want to increase your sale is to have a limited-time promo through your Instagram.
Who does not have Facebook today? Look around and look for that "weirdo" who still does not use this social network (it will be difficult to find it).
With this huge volume of users, there is also a huge volume of potential customers. Many businesses are already taking advantage of the platform to grow, get an intimate relationship with their followers and sell.
And you, are you doing it?
If not, you have come to the right place. With this Facebook guide for small businesses you will learn everything you need to take your first step as a company in this social network.
Facebook for small businesses: it all starts with a fan page
Using Facebook for small businesses, means having an already defined content strategy. The first step for a business is to set up a Fan Page (fan page) because this is the type of page that Facebook recommends for business.
On the other hand, you will have your profile for the private management of your contacts, but for all that is your business the correct step is to set up a Fan page . Doing it is very easy: you can directly visit Facebook Pages and there you can register a page.
You will have to design two images:
Main image: is the image that will appear when someone searches for the page and the one that will represent your business on Facebook. A size of 180 × 180 px is ideal for this image.
Cover image: is the image that will appear on the top of your Fan Page. It is perfect for doing promotions, redirecting traffic or getting attention on a specific topic.
A landing page as a gateway for the first interaction
When people arrive at a wall where there are many comments, many contents, they find themselves a little lost and do not really know what they have to do.
Instead of making it reach the wall directly the new views (people who are not yet your fan) you can also create a Landing page and mark it as the default page.
In this case, visits from people who are not your fans will end in your Landing page, a page specifically designed for the user to become a fan before starting a relationship with your online presence on Facebook. The idea is to improve the first contact that future fans can have with your business.
To set up your landing page you can use an application called Static HTML tab that allows you to develop a professional presence on Facebook. Through this totally free application you can define two views: a first view for people who are not Fan and another for people who are already Fan. So your Fans can go directly to your wall without having to see your Landing page again.
In the None Fan view I recommend you to put an image with a maximum size of 520 pixels (a size of 520 x 520 is a fairly common size and usually works quite well). In this image, explain how you can help people and encourage the fact that they become fans of your page.
And with this same application, in the Fans view, present a gift, an exclusive discount or download a small free document as a way to encourage people to become a fan.
This is how the Marketing strategy with Facebook for small businesses starts to take shape.
Basically, the first thing you have to do is report new posts that you have posted on your blog . Do it manually, creating your own updates a couple of times a week, depending on how you have defined your editorial calendar on the blog.
You can also ask questions (there is a feature called Questions ) that is very good to get feedback from your fans.
You can also share photos, videos and this is very interesting for all physical businesses such as restaurants, stores, but also for B2B (business to business). It occurs to me, for example, that presenting the digital machines of a printing press can have a lot of value, be it in photos or in video.
Many businesses do not sufficiently use these resources that are frankly good and allow to give a vision of what is behind, of what companies sell and that is very positive.
You can share links and I recommend not only sharing your own links but also, if an article has appeared on a blog that you thought worthy of mention for the people who follow you ... do it, share more than just your resources!
Try not to be too formal, so as not to scare away your fans. Be human, talk about personal and fun things. In short, do not be a pain in the ass.
The ones you want. Normally you realize that the more active you are on Facebook, the greater benefit you usually get to this network.
Nor is it about becoming a spammer: it all depends on your ability to provide value (I usually do it at most twice a day).
Very often, when I review projects on Facebook for small businesses, the topic of content is the one that sins the most. They have a hard time letting go and not writing as in a sales brochure.
It's just about maintaining a lifelong professional relationship. Chat with your client when you have a coffee, or eat with one of your clients. Over time, that client has become a friend,and with friends you don't always talk about work, right?
Nevertheless, See how easy it is? We continue to develop your future strategy on Facebook with this special Facebook guide for small businesses.
The word ‘social’ implies that communication is happening between two parties, and the term ‘media’ is simply the platform or method by which people are doing social. Marketing is the act of promoting products and services that lead to sales opportunities.
To summarize, Social Media Marketing is the process of promoting people, brands, products or services using social media platforms such as Facebook, Twitter, YouTube, and LinkedIn.
While the principles of marketing remain, the strategies and psychology of marketing on each platform can be vastly different.
From a business perspective, each Social Media website serves one or more purposes as a marketing medium, the use of which depends on the target market you wish to communicate with.
Let’s look at each of these platforms individually…
Facebook, the most popular Social Media websites has essentially two sides. First, from a purely social perspective, it allows and individual to join and find, connect and communicate with anybody they choose. Whether they be existing friends, school or university colleagues, family members, work colleagues and more.
The second side of Facebook is the business side. Facebook allows the creation of a ‘Facebook Page’ to anyone, but for business owners, they represent and opportunity to promote their products and services.
A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract ‘fans’ (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the ‘Wall’ Page.
A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos.
Business owners can also set up advertising on Facebook to drive visitors to the business’s Facebook Page as a way of attracting more customers.
Twitter is what’s known as a ‘Micro-Blog’. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc.etc.
Twitter allows you to ‘set’ information of 140 characters in length about anything you wish. While it’s true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.
YouTube is a video sharing website and due to its popularity and a vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This means that people use YouTube to search for video content about any topic they wish to search for. It’s no doubt that online video one of the primary ways our society uses as a way to communicate, learn, share and engage with others.