While during the current pandemic, everybody is very aware of their surroundings. And if you are operating a small business during these times of stay home orders, state lock downs and business closures, you know these are very challenging times to say the least.
Now there are several ways you can make sure your business survives the pandemic. All business should take action now to create lasting, positive effects once a sense of "Normalcy" resumes.
Use Facebook, Twitter, Instagram, and all other social media channels to let the world know, that you are open for business. Offer discounts to incentivize people to buy now. A lot of people are hurting financially, and would definitely appreciate an affordable discount on goods and services. If you do not sell online, you should still promote offers online. Use creative design messaging to look like coupons or vouchers. You also want to implement location hashtags, before you upload designs to social media.
Take this time to also update your business profile, and your header images. Make sure you post daily, so you can stay TOP-of -Mind in awareness to your customers. Consider a cadence of posting which entertains, and educates your target reader. Americans are on mobile devices more than ever now, take advantage of that captive audience.
One last thing I would like to add, Now is the perfect time to establish your own You Tube channel. Practice doing short videos in front of your computer, then teach yourself how to edit the videos. Youtube would be a great way for you to establish yourself, as an expert in your field.
That's all for now, stay say safe from this Covid-19 virus, WE WILL GET THROUGH THIS!!