There are a lot of marketing ideas, that you can implement today, that will not break your marketing budget. The first is coming up with an elevator pitch, which is the summation of what your company does, in a couple of sentences.
It is important that you can articulate what your business does, and what value you offer your target market at the drop of a hat.
You can also request an online review, or positive testimonial from a customer you have done business with. It does not matter what industry you are in, online reviews matter. 90% of consumers have admitted that they check online reviews about a business, before making a purchase. So its highly likely that some of your customers have scoped you out before visiting your storefront location. Also, incentivize your customers by entering them into a prize drawing for leaving a positive review.
The most important strategy is to ask customers for referrals, referral marketing is the most cost-effective marketing tactic that you can employ. This cost you zero dollars, and only takes a few minutes of your time. This is why it is so important to offer the best value, you possibly can to your customers. Building your business on name recognition, and value, will considerably decrease your overall marketing costs in the future.
Another great tool is using Linked In, this is a great platform for enhancing your online image. Also upload pictures of your staff, and products that you want to display to customers.
It also wouldn't hurt to write a handwritten note to your most valued customers, and people that are spending a lot of money with your business. As a small business, every dollar counts, so it is a must that you find economical ways to promote your business.
One last thing, would be to join every networking group in your city, and learn how to speak in front of others, this will be a beneficial asset for you, and your business in the future.