The word ‘social’ implies that communication is happening between two parties, and the term ‘media’ is simply the platform or method by which people are doing social. Marketing is the act of promoting products and services that lead to sales opportunities.
To summarize, Social Media Marketing is the process of promoting people, brands, products or services using social media platforms such as Facebook, Twitter, YouTube, and LinkedIn.
While the principles of marketing remain, the strategies and psychology of marketing on each platform can be vastly different.
From a business perspective, each Social Media website serves one or more purposes as a marketing medium, the use of which depends on the target market you wish to communicate with.
Let’s look at each of these platforms individually…
Facebook, the most popular Social Media websites has essentially two sides. First, from a purely social perspective, it allows and individual to join and find, connect and communicate with anybody they choose. Whether they be existing friends, school or university colleagues, family members, work colleagues and more.
The second side of Facebook is the business side. Facebook allows the creation of a ‘Facebook Page’ to anyone, but for business owners, they represent and opportunity to promote their products and services.
A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract ‘fans’ (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the ‘Wall’ Page.
A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos.
Business owners can also set up advertising on Facebook to drive visitors to the business’s Facebook Page as a way of attracting more customers.
Twitter is what’s known as a ‘Micro-Blog’. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc.etc.
Twitter allows you to ‘set’ information of 140 characters in length about anything you wish. While it’s true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.
YouTube is a video sharing website and due to its popularity and a vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This means that people use YouTube to search for video content about any topic they wish to search for. It’s no doubt that online video one of the primary ways our society uses as a way to communicate, learn, share and engage with others.