Marketing is a process of making consumers see your product, or remind your customers of the product's new product feature. The increase of social media alerts from family, friends, brands, and work is sometimes irritating to customers. Therefore, many prospective customers have disabled notifications for social media networks and emails. For the business to advertise in real-time, a text message is an ideal tool for small businesses. However, to realize success with this marketing, the company should focus on text messages as a primary way of marketing to reach existing customers. The management should also ensure the legality of the method and develop its structure to help monitor the success rate. Text messaging can be an effective marketing tool for small businesses with a restricted budget. Marketing through text messages will enhance the efficiency of the business e-commerce since customers have the opportunity to text in and buy.
Ways to use text messaging
There are several ways that small enterprises can use text message marketing as a tool to reach their target audience and improve sales. Here are some of the successful ways to engage clients:
Customer service support.
Research shows that 78% of customers would like to converse with businesses via text message. Small companies can enhance their customer service through text messaging by sending a thank you text to the customer who visited and bought from the shop. You could ask the clients of their views and answer their questions. The best way to capitalize on messaging is to lower response time and maintain the client's interest hence building a relationship with the customer. The personal touch with the client gives small businesses a marketing edge over big corporations. Small companies can also carry out poll research on a product using SMS to customers.
Use MMS for promotion.
The use of MMS in addition to text messages can heighten the interest of consumers. The use of videos, photos, coupons, and engaging content can generate a considerable increase in sales. Through MMS, the enterprise can carry out an effective promotional campaign on their product since consumers can see the product they are buying and its offers. Customers should get an option to react to the messages to establish in real-time the response rate on the good or service offered.
Text to win sweepstakes
Text to win sweepstakes is a successful way for marketing and to engage a target audience of customers. People love to win free things, and having it run through a text messaging competition makes it more fun. Buyer’s text a keyword and enter the SMS sweepstake. The customer gets his name in the subscriber list and sends a confirmation message through an automated process. This marketing method is preferable because it is easy to set up, enabling contestants to enter the promotion by a single text. It also allows the business to gather client information for future decision-making. The winner selection process is automated and stress-free to handle.
Automated Text campaigns
Several small businesses are transforming their business communication through automated text messages. They can stay in touch with customers without manually triggering the sending of well-thought-out messages. A venture can design a perfect welcome message, invite the customer to text back should they need more information, and share an MMS photo using an essential word confirmation. This method is also helpful during outside office hours. Customers can still get a reply to a message sent late at night or on the weekends when nobody is in the office. Since it is automatic, you also get the message and can respond appropriately even outside working hours. This marketing method allows you to monitor engagement and improve revenue within the stipulated period.
Text to answer polls
Since the business has chosen to focus on text messages as its marketing strategy, it is vital to use the platform for surveys. The text survey/polls is a possible way to market your product due to a consumer's engagement in studying how the product rate. You could also know what feature of the product to improve to achieve customer needs. Management can re-engineer the survey text questions to fit various sales facets and incorporate the information in product decision-making. The client will feel valued and part of the business where their opinions are taken into account by the management.
The importance of using SMS for small business marketing
SMS is taking known marketing strategies as part of effective marketing channels in the recent past. Messaging marketing offers several advantages to small business enterprises, as highlighted below.
It is a direct channel- SMS is effective because it is immediate, with a 97% chance of reading within 15 minutes of delivery. An SMS campaign has a 45% probability of generating a better return on investment.
Integration with other channels- A business can have several advertising channels, and all need to integrate to achieve desired results. Despite its capacity to be a stand-alone channel, it can support and enhance other advertisement media such as emails and social media. Small ventures can use SMS to remind their clients to read emails, and according to research, this follow-up SMS can increase the open email rate by 30%.
SMS helps you learn more about customers- Due to excellent feedback responses from clients, it is an effective tool for the survey. People are likely to respond quickly to a study via SMS with the response rate within five minutes of opening.
Text messages help increase customer engagement- By varying the content sent out as SMS, customers are impressed by new information or an update on future development. The text message is more personal, with some clients' names prompting engagement with the consumer.
Marketing requires a well-thought-out strategy for businesses to realize their return on investment. It can be a challenge for small businesses to establish the right marketing channel due to limited capital. SMS provides several ways to engage consumers and to front your product in the market. Integrating SMS with other forms of marketing will go a long way in realizing increased revenue. Investing in text messaging as a marketing tool will be an excellent idea for small firms with a limited consumer base.
Biz1 Media, is an Integrated Marketing Management firm based in Seattle, Washington. The core drivers of our business model, is to be passionate about the value we bring to our clients, and transcend customer expectation.
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