Google Maps is one of the significant platforms offered by google for web mapping. It is a versatile feature of Google that is consists of street maps, satellite imagery, views of streets and roads, route planning as well as aerial photography. There is a swelling increase in the users of Google Maps and by the end of 2020, it has crossed the mark of one billion around the globe. Google Maps was developed by two creative brothers Lars and Gens as a C++ desktop program in Where 2 Technologies Company. In 2004, Google acquired that company and converted it into a web mapping application and was finally launched in February 2005.
Google Maps Working
People find it very easy to connect with the local and online services providers in their area. We are very thankful to Google Maps because it can help us in providing things and products at our doorsteps. People who are using smartphones and computers are potential customers and can avail themselves of any business with one click. Google Maps services have brought a new kind of realization in the customers to get products and services with just one click.
We are grateful to Google for this extraordinary web mapping service based on the search of the exact location that is very helpful to up the mark in small businesses and without spending a single penny on it. “Utilizing Google Maps, the searcher focuses on only local searches. This means the small businesses have a greater chance to be seen,” said Anne Hoglund, a digital marketing consultant for Netmark, an Idaho-based digital marketing agency that specializes in small local businesses.
Google Maps is considered to be a weapon of benefits for small and medium-sized businesses and companies in the world. It helps customers to find the exact location of a company or shop that is offering different services. For example, if you are looking for a local coffee machine vendor in your city so you don’t need to bother and go out for the search. Just open Google and type local coffee machine vendor and give the name of your area. You’ll receive a list of coffee machines vendors near your locality.
The first three results on Google Maps have more chances of clicking and visiting. If there is the ease of location and direction any person can avail of these coffee services anytime in their area. It’s very simple and crispy clear if a person or coffee machine vendor is not listed on Google Maps so there very few chances that customers will visit him or maybe even know about his business. You can easily reach desired locations or offices listed and registered on Google Maps. Therefore, Google Maps is a catalyst that would directly help you boost up your business and also make it easy for the customers to save time and energy.
The Importance of Google Maps Marketing
Google Maps is one of the outstanding and amazing platforms developed by Google that has brought a revolution in the technology of the 21st century. Now it’s super easy for a person to reach a desired market or office at his convenience in a short time. It’s is considered to be the most popular tool used for navigation by business people to reach their business to great heights.
Currently, Google Maps is in control of one-third of the online navigation market in the world. This makes Google Maps the most important tool for local SEO, by far. Millions of visitors use it to search for directions to local businesses, attractions, and personal addresses.
Google Maps is very important for those people who are interested to start a local business in their locality. Every person who is planning for a business must install this app on his mobile and use this tool for powerful marketing in business. Google Maps marketing can become the fastest way to prosper your business by leaps and bounds. There is nothing more comfortable for a customer to buy a thing or specific product in a local market near to his area.
In 2020, Google Maps has added some advanced features to enhance its services and also modified the logo. Throughout these years there is continuous evaluation in this virtual app and has made the life of people very easy and comfortable. Google Maps is not only serving as an app but also a tool of discovery to explore local businesses, uncover new suggested locations, and plan your detailed journey from one place to another.
One of the prominent updates in 2020 is that they added a tab ‘Explore’ that provides the customers and users an easy and quick search of local businesses. It also provides extra information about those businesses plus ratings and reviews by the customers who have benefited from those local businesses. More than one billion users of Google Maps provide a good opportunity and open the possibility for various small businesses locally and to connect with a huge number of customers and audience easily.
Google Maps is the Easiest Way to Find a Location
As I have mentioned earlier that Google Maps has made it very easy for customers to find the exact location of your business. The local search capabilities allow Google Maps to pin and list businesses that relate to the user’s search. The user then can easily view their options before deciding to visit or contact the business, which Google Maps makes simple.
Google Maps gives Trust to People
Google Maps encourages the customer to visit your website or location and provides them an air of trust and credibility. Google Maps helps us to attract users and serve as a platform for huge website traffic. Google Maps display reviews of business to inform the users about their choice and decisions. Reviews encourage other customers to gain trust in your business. Google Maps display your business with images so people can see and judge the credibility of your business. Once they like the images and pictures so most likely they will visit your location. Google Maps is a strong and vigorous tool for small and large businesses and offers huge benefits for customers and outstanding opportunities for business people.