While most companies say they have a value proposition for their business, most do not implement it in their business model. Ok, lets look at the definition of value proposition. An innovation, service, or feature, intended to make a company, or product attractive to customers. It is a critical ingredient for businesses to stand out in the marketplace. In order to sustain in the long run, and survive against competitors, a business has to differentiate their product or service, as much as possible. Our service based business, competes in a very competitive field, so to stand out in the crowd, we make ourselves available to
clients on the weekends. A lot of business owners are too busy during the week, to communicate with their marketing people, so it is important that we make time to meet with clients on the weekends.
So for anyone working the 9-5 grind, might think that starting their own business, they can fire their boss, WRONG! When you go in to business for your self, you will have a whole new set off bosses. YOUR CUSTOMERS! And to be successful at this, you have to start with the value you bring to customers.
Your VALUE PROPOSITION.