It is very important at some point, to do a short informative video for your business or Brand. Videos are a great way to build content, and market a consistent message for your company. It took us many, many years to finally do a video for our biz1 Media. And although it is a short 16 seconds, it gets our companies point across, and also offers a call to action to potential clients.
You want to define your video strategy in 3 simple steps. First, in order to create the most effective content, you need to think about the basics. From your goals to your distribution plan. The first question you ask yourself.
Should you produce video in house or outsource?
Also think about writing a powerful and engaging script for your video. This will make all the difference in ensuring your video meets its goals and guidelines.
Once you get the basics down, always research new video formats and technology, this will allow you to take your video to the next level. Consider how you can expand your horizons, by incorporating advanced functionality and adding new platforms in the mix.
Most important of all, video content helps with the overall Seo value of your website. Googles algorithm loves video, and we do not see that changing any time soon. So get with your people and formulate a plan to do a video for your business. This will also help with building a creative process that promotes a more creative culture.